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Business Leaders



Freddy Soon
Advisor to the Group CEO and Managing Director
Hyflux


Mr Soon is Advisor to the Group CEO and Managing Director in Hyflux Ltd. In this role, he provides advice on corporate social responsibility. Prior to this role, Mr Soon was the Senior Vice President for Group Communications & Relations where he managed the branding and positioning of the Hyflux Group. Subsequently, he became an Advisor to the Group Deputy CEO and CFO on policies relating to Sponsorship & Awards; Quality & Business Excellence; and Industry Relations.

Mr Soon has over 30 years of experience in productivity and competitiveness policy and strategy formulation, industrial design, quality assurance and standardisation, business excellence management as well as international relations. Prior to joining Hyflux in 2003, he was the Deputy Chief Executive of the Standards, Productivity and Innovation Board (SPRING Singapore).

Currently, he is the Chairman of the Singapore Quality Award (SQA) Management Committee and Vice President of the Singapore Water Association. Mr Soon serves on the Temasek Polytechnic Board of Governors and is also a Member of the Community Chest, Singapore. Mr Soon holds an Honours degree in Science from the University of Western Australia and a Certificate of the Advanced Management Programme from INSEAD.


Singapore is located 1 degree or 136.8km north of the equator. It has a total land area of 699 square kilometers and a population of about four million. Situated at the crossroads of East and West, Singapore is one of the busiest sea and airports in the world. Its strategic position has also made it a hub for trade, communications and tourism activities.

Singapore is known for its hot and humid weather, with little variation throughout the year. The average daytime temperature is 31ºC (88ºF), dropping to around 24ºC (75ºF) in the evenings. The monsoon season can bear down pretty heavily on our tropical weather from November onwards, so be prepared for rain on a daily basis during this period.

Singapore voltage is 220 – 240 volts AC, 50 cycles per second.

The currency used in Singapore is the Singapore dollar (S$). Money changing services can be found not only at the Singapore Changi Airport but also most shopping centres and hotels around the island. You can also access the automated teller machines (ATMs) located everywhere (even in the most obscure bits) in Singapore, that accept most of the main credit cards such as Visa, MasterCard and American Express.

Visa may be required for certain nationalities. Please visit www.ica.gov.sg to verify if you need to apply for a visa before entering into Singapore. The visa application form is available free of charge at all Singapore overseas mission. Should you require a invitation letter to support your visa letter, kindly write in to the Secretariat for your request. Please also note that visitors to Singapore must meet the following entry requirements:-